The Mark Evaluation 5) - How did you attract your audience?

The core target audience for our film was fans of actions films as this was our genre and we felt that we could appeal directly to this main target audience using our genre. Me mainly felt that this would generally be males rather than females.
Our secondary target audience was males aged between-24 as the narrative of the film is has a lot of males therefore it makes it easier  to make it appeal to the males.
Another audience that we are looking to attract is females. Although we feel this was difficult because of the predominantly male conventions and actors used we think an all male acting line could interest some female film goers.  
.Our tertiary audience would be British people as the film is set completely in Britain and has a fully British cast and production members.

Our Audience Feedback

For some feedback on our film we decided that we would interview some people that could possibly be interested in watching our film as they are action movie fans.

What are your favourite action films that you have seen?
Ryan: I have seen and enjoyed most of the James Bond films and I also like the Fast and Furious films.
Callum: I mostly enjoy superhero action films like Superman, Batman and the Avengers.

After seeing the film opening could you tell that it was an action film?
Ryan: I think it was very easy to see that it is a spy film therefore I would put in the category of action but I think it could do with more action to make it obvious.
Callum: I wasn't quite sure what type of film it could be but when I saw the gun and the gunshot I thought it was a an action film.

What did you think was good about the opening?
Ryan: I think the setting at the start was pretty cool and made it look quite professional.
Callum: The gun animation at the end is pretty good and is gives a lot of effect as well as the good setting at the start.

What didn't you like?
Ryan: I think setting during the briefing was the complete opposite of the start. It looked quite unprofessional and I could tell that it was just a classroom.
Callum: I think the story is a little bit confusing and didn't understand what was going on. But that also makes me want to watch more.

Would you watch the whole movie and why?
Ryan: Yeah because it looks pretty good and it seems like there's quite a lot of mystery around 'The Mark' and want to find out what happens.
Callum: Yeah I agree seems like there's quite a lot of mystery around 'The Mark' and want to find out what happens and the effect like the gun look pretty good as well so if there was more like that I think I'd enjoy it

Overall I think that the feedback was pretty good but obviously there was some things that we could improve. I was mainly happy with the fact that they would be interested in watching the full film.