The target audience for our movie is 15 and over. We have chosen this as our target audience as we feel that the film will appeal to all ages above 15 due to the graphic and action packed content. The reason why we chose the film to not be available to under 15's is because the content will include action at a fast pace. This is suitable for this age group and mainly spy/actions films.
We have done plenty of research on how a small budget film should and how it an be marketed. This made us come up with theses strategies.
Promotion
1. Social Media
This is a very simple and easy way for small budget films to get out there to a lot of people. This is because on social media sites such as Twitter and Facebook many people have access to seeing these. It is also very useful as it is free to use.
2. YouTube Videos
This costs a small fee to advertise films on YouTube but is a very effective way because you can decide what type of videos that theses adverts come on therefore it is easy to target your audience.
3. Blogs
A blog could be a suitable way as it is free and has the potential to be seen by a lot of people. This also allows a lot of creativity in what you post there form slideshows to videos. A downside of using blogs can be than even though there is a potential for many people to see it, it can be very hard at the start for it to get noticed by people.
Promotion
1. Social Media
This is a very simple and easy way for small budget films to get out there to a lot of people. This is because on social media sites such as Twitter and Facebook many people have access to seeing these. It is also very useful as it is free to use.
2. YouTube Videos
This costs a small fee to advertise films on YouTube but is a very effective way because you can decide what type of videos that theses adverts come on therefore it is easy to target your audience.
3. Blogs
A blog could be a suitable way as it is free and has the potential to be seen by a lot of people. This also allows a lot of creativity in what you post there form slideshows to videos. A downside of using blogs can be than even though there is a potential for many people to see it, it can be very hard at the start for it to get noticed by people.
Sales Promotion
We feel that it could be effective for us to have an offer for when people buy tickets to our film. This could include a free drink or popcorn. Or perhaps when purchasing tickets for our film they could receive another ticket for free. This could encourage more people to see our film which is ultimately the main goal.
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