Stereotypes, Archetypes and Countertypes

As a starter we were asked to draw our thoughts of a typical french man, Scottish person, inner city youth and someone of Arabic decent. The whole point of this starter was to show how we all decided to actually draw 'stereotypes' of these people and what we thought of them from what we heard from the media. When actually all of these people are usually completely different from the stereotype.

Stereotype of a French Man:



Stereotype of a Scottish man:



Stereotype of Inner City youth:



Stereotype of someone from Arabic decent:





Stereotypes
This is an instant understanding that is often negative, that we believe is real over time when we keep on hearing it on the radio or TV.

Archetypes
This is the ultimate stereotype. This is pushed to the points that it is not real anymore and is obvious by the way you are describing this person.

Counter-type
This is a representation that is the opposite of a stereotypical associations of groups, people or places.

Representation
The way in which people. events and ideas are presented to the audience. To break it down, the media takes something that is already there and represents is to us in that the way that they choose.

The male gaze (Laura Mulvey)

Cinema puts audience in a masculine atmosphere to watch the women on screen.