Denotation- What we see when we look at an image
Connotation- What we understand from the image
For example:
Red- Angry and Violence, Blue- Sad and Cold, Yellow- Happiness and Light, Green- Envy and greed
Polysemia- Is when there is more than 1 reading or interpretation of an image
Preferred Reading- This is the creator of the image wants to have a certain connotation or interpretation
Opposition Reading- When the connotations given are mixed and different from what the creator wanted
This is a movie poster of the Green Lantern. The image shows 5 characters and from the images shows the importance of each character depending on the whether the are in the background or closer up. As the Green Lantern is closer this shows he is more important and stronger than the others but at the same time that they are united as a team. In the film Green is used to represent the willpower that they have. Green also has many other connotations and meanings. Green also can symbolize growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.
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